ActiveVideo VP Philip Chu：互动≠VOD.pptVIP

Chat with Robert Ad share From ICTV - deliverable ActiveVideo Networks Products Ready to Deploy * * Usage scenarios: Viewer watching local news misses weather; and presses “A” from EBIF overlay to launch AccuWeather ActiveVideo channel Virtual channel in guide Viewer launches from interactive portal Personalize by entering zip code to find out the weather forecast for the week including remote locations Offer latest information Provide television presence for Internet-based content ? 2008 ActiveVideo Networks Confidential ActiveVideo ProgrammingLatest weather from around the nation….now! * Usage Scenarios: Viewer watching CNN news story wants to learn more or see another story and presses “A” from EBIF overlay to launch CNN ActiveVideo channel Virtual channel in guide Viewer launches from interactive portal Eliminate need to send viewers to Internet – and away from the television – for further information Enable interactive, targeted advertising at higher CPMs than broadcast ? 2008 ActiveVideo Networks Confidential ActiveVideo ProgrammingEnhancing linear broadcast with web video * Usage Scenarios Viewer watching American Idol; and presses “A” from EBIF overlay to launch Fox Reality ActiveVideo channel Virtual channel in guide Viewer launches from interactive portal Provide television presence for Internet-based program Allow reality-show enthusiasts to vote enter contests Let programmers respond to viewer interests and the latest media trends ? 2008 ActiveVideo Networks Confidential ActiveVideo ProgrammingWeb content to satiate reality TV fans * Usage Scenarios Viewer watching HSN; and presses “A” from EBIF overlay to launch Virtual channel in guide Viewer launches from interactive portal Enable “buy-by-remote” for current item or full catalog Retain viewership on TV where brand is strongest Provide interactivity that increases subscriber loyalty ? 2008 ActiveVideo Networks Confidential ActiveVideo ProgrammingShop-by-remote * Usage Scenario: Viewer tu