凤凰县新场垅土家古寨旅游总体规划(五改稿).doc

凤凰县新场垅土家古寨旅游总体规划（2011～2025） （文本·内审稿） 目 录 第一章 规划概述················································（001） 一、规划地域概况·············································（001） 二、规划背景和现状···········································（001） 三、规划的性质与任务·········································（001） 四、规划范围和规划期限·······································（001） 五、指导思想················································（001） 六、规划原则················································（001） 七、规划依据················································（001） 八、规划目标················································（001） 九、编制规划的技术路线·······································（001） 第二章 凤凰县新场垅土家古寨旅游资源及环境分析··················（001） 一、历史文化源流············································（001） 二、旅游资源调查与评价·······································（001） 第三章 旅游客源市场分析········································（001） 一、旅游客源市场变化趋势·····································（001） 二、凤凰旅游客源市场现状特征·································（001） 三、新场垅土家古寨市场定位···································（001） 第四章 旅游发展目标、发展模式与机制·····························（001） 一、凤凰县产业发展方向······································（001） 二、凤凰县新场垅旅游发展的SWOT分析··························（001） 三、旅游发展的战略与目标····································（001） 第五章 旅游分区与旅游项目规划·································（001） 一、旅游分区················································（001） 二、空间结构框架············································（001） 第六章 旅游产品开发策划·······································（001） 一、旅游产品开发的指导思想··································（001） 二、旅游产品开发方向········································（001） 三、旅游产品开发············································（001） 四、旅游游线规划············································（001） 第七章 旅游形象策划与传播·····································（001） 一、凤凰县新场垅旅游形象设计·································（001） 二、旅游形象营销规划········································（001） 第八章 市场营销战略与规划·····································（001） 一、网络化营销战略··········································（001） 二、整合化营销战略······························