平安银行互联网金融使用情况调查分析——以手机银行暨壹钱包为例.docVIP

北京城市学院2015届毕业论文 mobile banking and one wallet for example 学生姓名：班 级：专 业：学 部：指导教师：年月 Abstract With the rapid rise of the rapid development of Internet technology to third-party payment, online loans, all to raise financing, electronic banking as the representative of Internet banking. Internet booming finance and promote the transformation of the traditional concept of the financial industry, innovative models, transformation services, expand into new channels to normal faster. Facing broad prospects for development of Internet banking, commercial banks under the new situation should be how the flow, into the Internet, participation in the Internet, is worth studying reality. In this paper, Ping An Bank, for example, through research Caimanjie its Beijing branch, on the basis of Internet financial theory summarized on the status quo of Chinas Internet connection financial development and Ping An Bank Internet banking uses the actual situation, find out the Ping An Bank prominent problems existing in the development of Internet banking, such as risk, regulatory issues, customer experience, etc., and thus from actively making prevention and control, effectively avoid risks, promoting regulatory reform, promoting industry self-regulation, as well as innovative products and services, improve customer many aspects of satisfaction proposed development strategies for safe Internet banking finance. Ping An Bank through internet banking usage survey, you can find out the presence of commercial banks in the Internet business innovation in financial issues, providing commercial banking business development experience in the field, at the same time how to effectively monitor Internet banking, and promote Chinas financial sustained and healthy development of the industry, I want to provide ideas and suggestions. Keywords:Internet banking Ping An Bank Investigation and analysis 目 录 引言 1 一、互联网金融概述 1 （一）互联网金融的概念剖析 1 （二）互联网金融的市场价值 2 （三）我国互联网金融发展现状 2 二、平安银行互联网金融的发展 3