春秋旅行社海南包机旅游产品开发研究1 2.doc

春秋旅行社海南包机旅游产品开发研究 摘 要 包机旅游作为近年来在国内逐步兴起的一种全新的旅游方式，并且从国内的需求而言，包机旅游已经成为了一种非常时尚的出游方式。人们可以充分借助于包机旅游实现全新的旅游体验，降低出行的时间成本，同样旅行团可以借助与包机旅游降低经营成本，提高自身的净盈利润。但是与此同时，包机旅游本身作为一种全新的旅游产品，市场的认知度有限，同时对于旅行社而言也需要承担一定的风险，因而需要在未来的产品开发过程中更为有针对性，才能够更好地满足客户需求的基础上实现双赢。 本文通过对国内游客的问卷调查得出的数据，以国内著名的春秋旅行社为例，分析现有春秋旅行社海南包机旅游产品的优劣势，借助于问卷调查和SPSS分析，更好地了解现有消费者在海南游的出行需求以及消费偏好，分析得出春秋旅行社海南包机旅游产品的优劣势，并且提出可行的解决方案。 关键词：包机旅游 春秋旅行社 产品开发、海南 Abstract A new way of tourism charter tourism as the rise in recent years, gradually in the domestic, and from domestic demand, charter tourism has become a fashionable way of traveling. People can make good use of charter flights travel to realize the new tourism experience, reduce travel time cost, the same trip with charter flights travel can reduce operating costs, improve their net profit margin. But at the same time, charter flights travel itself as a new tourism product, market awareness Co., at the same time for travel agents also need to take some risks, so in the product development process in the future more targeted, can better meet customer needs to achieve a win-win basis. Based on questionnaire responses from the domestic tourists data, with domestic famous spring travel agency as an example, analysis of the existing spring travel service Hainan charter tourism product advantages and disadvantages, by means of questionnaire survey and SPSS analysis, a better understanding of the existing consumers in Hainan, the demand for travel and consumer preference analysis, spring and Autumn Travel Service Hainan charter tourism product advantages and disadvantages, and puts forward a feasible solution. Key Words：Charter flights travel The spring and Autumn Travel Agency Product development 目 录 摘 要 I Abstract II 引 言 1 1 文献综述 1 1.1旅游产品定义 1 1.2包机产品开发 1 2春秋旅行社包机旅游产品现状 1 2.1包机旅游走向国际化 1 2.2海南包机旅游产品开发优劣势 1 2.2.1海南包机旅游产品开发优势 1 2.2.1.1 经济性 2 2.2.1.2 便利性 2 2.2.1.3 自主性 2 2.2.2劣势 2 2.2.2.1 运价过高 2 2.2.2.2 巨大的资金压力 2 2.2.2.3 市场需求的不确定性 3 2.