2011年考研阅读文章T3精读——解析版.docxVIP

2011年考研阅读文章精读——解析版Text 3①The rough guide to marketing success used to be that you got what you paid for. ②No longer. ③ While traditional “paid ” media — such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. ④Consumers passionate about a product may create “ earned” media by willingly promoting it to friends, and a company may leverage “ owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. ⑤The way consumers now approach the process of making purchase deci