How to make NFCboringto make itinteresting（发莫克）.pdfVIP

How to make NFC boring to make it interesting? Lionel Brahami, CEO | Famoco Ltd. Mobile Monday | April 2010, Beijing Introduction Lionel Brahami • 14 years in mobile contactless • Contactless (Gemalto) – 5 years in France – 5 years in China • Video Games (Europe + US Startup) • Founded Famoco in 2006 Famoco • What we do – NFCme: Platform for development deployment of NFC Services – “Delivering NFC Happiness” • Clients References – Nokia (Xiamen, China) – China Mobile CMRI – Gemalto – Gemalto FET (Taiwan) The Promises The Problems of NFC Promises of NFC Credit card, loyalty card, transport, movie e-ticket, discount voucher, gift voucher, parking access, access control, tag reading, pay bill, person to person money transfer, exchange business card, exchange contact information, exchange picture, localized yourself , product info rfid tag, open your door, … Why Switching to NFC Services? • Contactless card is enough for transport • Contactless card is enough for banking • Loyalty cards already associated with CC Why Switching to NFC Services? • Contactless card is enough for transport • Contactless card is enough for banking • Loyalty cards already associated with CC + no Incentive Switching is painful • New mobile, new SIM • Register • New HABIT Switching is painful • New mobile, new SIM • Register • New HABIT + It’s not fun Some Advantages • Online money charge • Ticketless / cardless services • Cheaper ? • Check information on Handset’s screen QUESTION HOW TO MOTIVATE USERS TO SWITCH? (Assuming business models are sorted out) My Belief Connected life styl