I Hate Innovation我讨厌创新-奥巴马.pdfVIP

I Hate Innovation No one knows what it is, really. Is this innovation? Creativity ≠ Innovation “If you can measure something, then you have some control over it. - Rheticus, 1514-1574 Recent Failures Should we give up? “This is a nightmare, which will pass away with the morning. For the resources of nature and men’s devices are just as fertile and productive as they were But today we have involved ourselves in a colossal muddle, having blundered in the control of a delicate machine, the working of which we do not understand.” - John Maynard Keynes, 1930 Recession Drives Growth 80% 70% 60% 50% 40% 30% 20% 10% 0% -10% Delta (Disruptors, Overall) Sources: Compustat, SEC filings Crisis Raises The Ceiling Who Will Be Tomorrows Winners? 1980-1982 1991 2001 What Makes It Difficult? We Do, Mostly. We Aim Too Low We Measure the Wrong Things We Use the Wrong Tools We Use The Wrong Processes We Rely On Advertising Percentage of homes viewing NBC, CBS, and ABC during primetime Let’s Stop That Stop Making Advertising Start Innovating Razorfish Experience Wheel Experience Planning A Modest Proposal Start Here INNOVATE@RAZORFISH.COM INNOVATE@RAZORFISH.COM + 1 Year = NO MORE PROBLEM See You Next Year :) joe.crump@