GOOGLE电子商务英文ppt.pptVIP

Google Company Description Google operates the leading Internet search engine, offering targeted search results from billions of Web pages named the search engine they built Google, a play on the word googol, the mathematical term for a 1 followed by 100 zeros. Google subsidiaries include YouTube and DoubleClick. History Product / Service Description Search ??Alerts Book Search Catalogs Desktop* Finance*?Images ?Product Search Toolbar*Web Search Ads ??AdSense AdWords Analytics Applications ??Blogger ?Calendar Gmail Google Docs Google Voice Labs ?News* Picasa Talk Translate Video ?YouTube Enterprise ??Earth for Enterprise/Google Earth ???Google Search Appliance Geo ??Google Earth Google Maps ??Mobile ??Mobile* How Google Spends Its Time and Resources Positioning Teens and young adults, Ages 18-35 business advertisers web surfer A majority of users know Google Many use it first Many use the Google Toolbar Users of all types prefer Google Computer people Librarians Students Senior citizens Business Model Advertising Scalable Search Services: Google provides customized search services for websites. Has become the dominant search engine, used by many portal and ISP websites as well as individuals. Service Provider Offers services online Google: Google Maps, Google Docs, etc Advertising: Old Model: The Advertiser Pays for Ads Displayed New Model: The Advertiser Does Not Pay for Ads Displayed The Advertiser Does Pay for ‘Click-Throughs’ And the Advertiser Pays for AdWords More Advertisers Pay More, More Often Market-share is being won from other Channels How does Google make money? Adwords - and the pay per click concept. Minimum cost per click (CPC):￥0.08 Minimum payment: ￥100.00 2. Adsense Google Search Appliance $100/ year (for up to 5,000 pages) to $2,250/ year (for up to 300,000, according to Google); prices beyond that need can be privately discussed with Google new great products - Google Maps, Google Earth, Google Video, Gmai