商业写作教学资料：report_1.pptVIP

Your company is going to carry out an advertising campaign for the new product launch. Your manager has asked you to research how advertisers reach their target audiences. You have found the information in the chart below. Write a report based on the information in the chart. Report 1 Warm-up Suppose you are going to write a business report according to the following instruction: You work in the Customer Service Department of a mail-order company. You have been asked to prepare a report for your manager about complaints. Look at the information below, on which you have already make some handwritten notes. Then, using all your handwritten notes write your report. Customer complaints (2008) Computer system breakdown Improved order system introduced Reasons for complaints( Jan-Mar) Incorrect order delivered-16% Time taken to deliver-56% Product quality unsatisfactory-28% Fewer in March company has planned to recruit new agents to improve delivery more quality controls are making. What help do you need if you are to write this article? This session covers 1. What is report? 2. What is the format of a report? 3. What is the feature of its language? What is a report? Business Report is an objective, planned presentation of facts to one or more persons for specific, significant business purpose. It conveys information to assist in business decision-making. They can be submitted as routine reports, for example, representative’s reports on regional sales, non-routine reports as requested, say, a detailed report on a major compliant concerning product quality. Format One 1. Introduction (terms of reference + procedure) a. purpose b. background c. method of information d. scope 2. The Findings Relevant facts and data, analysis on the findings, interpretation of the results 3. Conclusions What does the findings mean and solutions to the problem 4. Recommendations (optional) Further suggestions on the basis