生鲜电子商务物流配送模式外文文献中英文翻译2017.doc

文献出处：Croxton K L. The research of fresh food e-commerce logistics distribution mode[J]. The International Journal of Logistics Management, 2017, 1(2): 13-24. 原文 The research of fresh food e-commerce logistics distribution mode Croxton K L Abstract With the development of electronic commerce enterprise, from the Internet shopping has been gradually deep into the peoples life, so that people want to buy on the Internet to be assured that there is an increasing demand of fresh agricultural products. This rare agricultural socialization trend of consumption also offers fresh electronic commerce development opportunities, but now is the actual situation of fresh electronic commerce development is not very optimistic. For fresh food e-commerce, due to the particularity of fresh products, it requires the logistics distribution can be according to the requirements of the customer at the right time to provide enough fresh products, it is for the logistics service quality and time put forward higher requirements, delivery is not yet mature, distribution costs are high, low efficiency and service level is often difficult to guarantee, fresh products logistics distribution is a bottleneck in the development of them. Keywords: fresh food e-commerce, distribution pattern, cold chain logistics, and risk control 1 Introduction Farmers markets and supermarkets is the traditional channels of city residents to buy fresh agricultural products, but with the development of social economy speed boost, the rhythm of peoples life in the city than ever also had obvious increase, workers due to the limitation of working hours, often the problem is there are very few time at a farmers market or supermarket to buy fresh produce, even after work at farmers markets or supermarkets to buy the fresh agricultural products, can buy goods is not fresh. With the development of electronic commerce enterprise, from the Internet shopping has been gradually deep into the peoples life, so that people wa