电子商务研究设计与应用.pptVIP

电子商务研究 Welcome to e-business study 2018-2-9 2 第六讲：电子商务实施 电子商务战略 电子商务模式的选择与实施 2018-2-9 3 1、电子商务战略 E-Business strategy ： 首先规划企业的电子商务战略 2018-2-9 4 IBM电子商务战略 IBM focused on key initiatives: e-commerce— selling more goods via the Web e-care for customers— providing all kinds of customer support on-line e-care for business partners— dedicated services providing faster, better information for these important groups e-care for employees— improving the effectiveness of IBMers by making the right information and services available to them e-procurement— working closely with IBM’s customers and suppliers to improve the tendering process and to better administer the huge number of transactions involved e-marketing communications— using the Internet to better communicate IBM’s marketing stance 2018-2-9 5 IBM电子商务战略 4个目标 企业向电子商务转移：To lead IBM’s strategy to transform itself into e-business and to act as a catalyst to help facilitate that transformation. 提高效益：To help out business units become more effective in their use of the Internet/intranet, both internally and with their customers. 建立在线环境：To establish a strategy for the corporate Internet site. This would include a definition of how it should look, ‘feel’ and be navigated. In short, to create an online environment most conducive to customers doing business with IBM. 向客户展现电子商务的潜能：To leverage the wealth of e-business transformational case studies there are within IBM to highlight the potential of e-business to IBM’s customers. 2018-2-9 6 Cisco 电子商务战略 Cisco Connection Online Cisco Supplier Connection Cisco Employee Connection 2018-2-9 7 E-Business Strategy Formulation Knowledge Building and Capability Evaluation e-Business Design e-Business Blueprint Application Development and Deployment 2018-2-9 8 了解顾客需求以及需求的变化； 环境分析：企业环境、行业环境、技术趋势、竞争对手分析； 公司核心资源和能力的评估； 供应链分析。 了解顾客与行业发展，自我能力的评估 2018-2-9 9 了解顾客与行业发展，自我能力的评估 理解顾客 我的顾客是谁？顾客的需求是如何转变的？目标顾客是谁？电子商务如何帮助我争取目标顾客？ 顾客的价值和关系 我如何为顾客创造价值？我怎样成为顾客的第一选择？我的产品如何让顾客知道？ 技术趋势 企业环境变化趋势？技术趋势？