无线电订婚和连接Radio Engagement.pptVIP

2010 was a positive year for the commercial radio industry – a number of factors attributed to this: Advertising revenue up 7.8% from Jan-Dec 2009 – exceeding $675 million. This is metro radio revenue, excluding regional spend Radio revenue comprises of 7.1% of the total expenditure in main media, according to CEASA data from the 1st half of 2010 – more than outdoor, cinema and magazines * 2010 was a positive year for the commercial radio industry – a number of factors attributed to this: Advertising revenue up 7.8% from Jan-Dec 2009 – exceeding $675 million. This is metro radio revenue, excluding regional spend Radio revenue comprises of 7.1% of the total expenditure in main media, according to CEASA data from the 1st half of 2010 – more than outdoor, cinema and magazines * Metro surveys recorded commercial radio listening at 9.19 million people each week This is an increase of 2.8% or 250 000 listeners when compared with 2009 Australians spent an average of 16 hours each week listening to commercial radio 14% are listening every week during the midnight to dawn timeslot * x * * Promote radio as an engaging, influential medium driving consumer behaviour to new and existing advertisers and agencies. Ensure radio is top of mind with advertisers and included in media campaigns. Demonstrate how to develop and execute a successful marketing campaign, based on relevant creative to tap into engagement levels for radio in general, and, for specific radio genres. Increase radio share of advertising revenue. * Mark Mitchell has been the voice of the on air brand campaign since its inception. ‘That Radio Bloke’ character is identified as an affable radio enthusiast who educates listeners on the many benefits of commercial radio advertising. The key message of the campaign is that: People are 32% more engaged with their favourite radio station than they are with other media content Content for the radio scripts and banner ads has b