[文学]应用文写作-标志与招牌.ppt

* 分类标题01 分类标题02 分类标题03 分类标题04 分类标题01 分类标题02 分类标题03 分类标题04 1.Introduction 2.General signs···························P10 3.Shop signs·································P14 Designed by Xie Yao, Zhang LiqiongYi Yemiao Objectives: To make clear what is a sign; 2)To find out how to design a sign and encourage you to design one according to our analysis. Study focus and key issues Study focus: The features of signs. 2)Key issue: Identifying a practical and effective way of designing a sign. A sign is a flat object with words or pictures on it, put in a public place to provide information or advertise something. What is sign? The Republican Party The Democratic Party Indicative Mark DO NOT DROP 切勿乱摔 NO TURNING OVER 切勿倒置 OPEN HERE 此处打开 THIS SIDE UP 此端向上 KEEP FLAT 必须平放 KEEP DRY 保持干燥 KEEP IN DARK PLACE 暗处存放 EXPLOSIVES 爆炸品 CORROSIVES 腐蚀剂 POISON 有毒品 THIS WAY UP KEEP DRY NO HOOKS Warning Mark 分类标题01 分类标题02 分类标题03 分类标题04 What is the major purpose of signs? signs are designed to attract peoples attention to understand its information in a short time. Attractive Short pleasant to be understood To be attractive no overtaking on bridge NO OVERTAKING ON BRIDGE no smoking NO SMOKING school crossing SCHOOL CROSSING To be attractive To be attractive To be attractive To be attractive Use capitalized word Better use pictures To be short DON’T TURN LEFT NO LEFT TURN DON’T THROW RUBBISH NO LITTER BE CAREFUL CAUTION Use noun or noun-phrase To be attractive To be short The belongings that you left in halls, landings or stairway will be removed and disposed by our employees. use simple words and form Leave out articles(冠词） Pleasant to be understood TAKE YOUR HANDS OFF THE RAILS 请勿扶栏杆 YOUR HAND ARE NOT ALLOWED TO PUT ON THE RAILS Use imperative sentence(祈使句） Pleasant to be understood Misunderstanding and even anger Show respect 本公园静止遛狗、喝酒、踢球 THE WALKING OF DOGS, THE CONSUMPTION OF INTOXICATING LIQUOR AND THE PLAYING OF BALL GAMES AR