小米手机公司的分析--英语版.pptxVIP

By ;一：Company introduction The?Xiaomi?Company?was?formally?established?in ?April?2010,?is?an?independent?research?company?to? focus?on?high-end?smart?phone?mobile? development.?MIUI?phone,?MIUI,?m?chat,?Xiaomi? companys?three?core?businesses.?Fever?born?Xiaomi?product?concept.?Xiaomi?company?pioneered?the? development?of?mobile?phone?operating?system? with?the?Internet?model,?600,000?enthusiasts?to ?participate?in?the?development?and?improvement?mode. ;Strength:;Opportunities:;三：MIUI?Phone?Marketing?Strategy 1.?brand?strategy All production and business activities of enterprises around the product, thrmely and effective manner to provide products that consumers need to achieve the development goals of the enterprise.;MIUI? phone?ProductserieS;? 2.packaging?strategy MIUI phone packaging strategy are as follows: similar packaging strategies. The MIUI phones a different type of mobile phone products, a similar pattern on the packaging, the approximate color and common characteristics. The strategy will enable consumers to deep impression formed MIUI mobile phone products, and also reduce the MIUI phone packaging into wood;3.price strategy Xiaomi science and technology co-founder of the Lei Jun wood itself is also a partner of a number of enterprises, including where customers, where customers have a good and complete logistics system, Xiaomi Where the customers logistics and warehousing savings into the wood, but also for Xiaomi price strategy to provide a strong guarantee.;;三：Business model of MIIt includes hardware ,software and Internet service. on the business level, it not only sell the hardware to the users, but also provide the software and service. On the strategy level, it has many innovations because it guides the thought of Internet service into the hardware and software business;四：Findings and Suggestions? 1.Change?the?market?position.? ?At?present?the?market?orientation?for?enthusiasts?MIUIs cell?phone.?Located?in?the?geek?and?can? not?only?