[PPT模板]InterContinental Shanghai Pudong Wedding Show 2011 E.ppt

InterContinental Shanghai Pudong 2011 Wedding FairPresentation East China ClusterNanjing, May 2011 QA before we move on to Best Practice session 6. Best practice——InterContinental Shanghai Pudong wedding fair 2011 recap May 2012 dynamic selling calendar template Communications: Internal: promoted by everyone, invite potential customers who are in discussion process. External: Put wedding invitation cards with three wedding partners’ outlets to attract potential customers. Magazine: Zexy, ads and online bar; Newspaper: Shanghai Weekly, ads. Invitation cards, flyers, e-mail banner Online : Sina blog、weibo, Zexy website、Liba bbs Be awarded as the perfect wedding hotel “ by LifeStyle magazine and Zexy magazine ads Shanghai Weekly ads and press release 6. Best practice——InterContinental Shanghai Pudong wedding fair 2011 recap Promotion flyer and invitation card 6. Best practice——InterContinental Shanghai Pudong wedding fair 2011 recap Hotel sina micro-blog 2011 wedding fairimages 7. Give it some thoughts and discuss with you teams Ideas and Discussion points: Share the PPT and information with your team (Catering and PR) Introduction of referral program? MICE v.s. wedding business (discuss your strategy during the budget process for 2012) Discuss Wedding Fair theme and agree on a day in 4Q 2011 Differentiation (between your hotel and your Wedding Comp set) Thank you！ Won “Best wedding hotel award” by S and Life Style magazine. 6. Best practice——InterContinental Shanghai Pudong wedding fair 2011 recap Personalized service: case study 6. Best practice——InterContinental Shanghai Pudong wedding fair 2011 recap Dream Reality 6. Best practice——InterContinental Shanghai Pudong wedding fair 2011 recap * * Importance of wedding market Advantages of high-end hotels’ wedding product Wedding pricing, market positioning strategy a. Customer actual disposable income b. Market / competitor surveys c. Dynamic pricing strategy d. CPI trend