INTERNATIONALMARKETINGProductionAdaptation幻灯片.pptVIP

Copyright ? 2001 by Harcourt, Inc. All rights reserved. * Copyright ? 2001 by Harcourt, Inc.. All rights reserved. Requests for permissions to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida 32887-6777. INTERNATIONAL MARKETING 6e Production Adaptation Chapter 10 Production Adaptation Marketing and Materialism Marketing actions are basically undertaken in the belief that more and better goods will bring an increase in consumers’ standards of living, an increase in their satisfaction,