传统与现代性的对抗.ppt

 transplantation of social Needs  into individual needs Mass consumption promoted by all means (advertisements) Coaxing people into buying what they don’t really need Lose wise judgment of real needs Social needs – individual needs rational character of its irrationality Paradox in modern life of mass production and mass consumption: High productivity and efficiency, increase and spread comforts Waste looks like needs, destruction looks like construction—stupid consumerism Problem of human alienation: Recognize themselves in thei