河南省文化旅游资源评价与开发定位研究.docVIP

题 目：河南省文化旅游资源评价与开发定位研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称：  摘 要 旅游业的繁荣与兴旺是社会文明的标志，而作为旅游活动灵魂的文化，在其中的作用显而易见。河南是一个旅游资源大省，以拥有丰富的古文化旅游资源而著称。高度重视、正确认识河南文化资源，把河南的文化资源优势转化为旅游经济优势，是促使河南旅游经济快速发展的途径。 本文从目前国内对河南省旅游研究现状出发，先对涉及到的文化旅游及文化旅游资源等基本概念做了界定，进而介绍了文化旅游资源评价与开发的内涵及二者的关联，为随后的研究奠定了基础。然后通过对河南省文化旅游资源的种类及评价分析，引出其开发的现状与问题。最后，论述了河南省文化旅游资源开发定位现状，并在此基础上对其恰当合理定位给出了建议，为相关研究人员提供一定的研究依据。 通过本文的研究，逐步得出对河南文化旅游资源的开发定位：“文化河南·壮美中原”的主题形象、“文武风情旅游和休闲度假旅游”的旅游功能、“立足河南 辐射周边”的客源市场和“博古而不凝古 局部而不局限”的开发战略。 关键词： 文化旅游 资源评价 开发定位 Title：Research on evaluation of cultural tourism resources in Henan province and position of exploitation Abstract Boom and the prosperity of the tourism industry is a symbol of social civilization, and as a soul of tourism activities, its role is obvious. Henan is a large province of tourism resources, which is famous of rich ancient culture tourism resources. Paying more attention and understanding correctly the cultural resources in Henan Province, and exchanging the advantages of Henan cultural resources into economic advantages are good ways of promoting economic development in Henan more rapidly. This article began from the current status of tourism research of Henan Province, firstly defined some basic concepts such as cultural tourism and cultural tourism resources and so on. And then introduced the Connotation of cultural tourism resource evaluation and development along of the two’s connotation and association, as the foundation of the following study. Then according to the analysis of the type and evaluation of cultural tourism resources, its exploitation and problems of the status are leaded. Finally, it discussed the positioning status of the cultural tourism resources exploitation in Henan Province, and on this basis appropriate and reasonable recommendations are given, providing a basis for the study of the related re