OgilvyInteractiveDatabaseMaketing教学幻灯片讲义.pptVIP

OgilvyInteractive Database Maketing;Introducingi-Bridge;The I-Bridge package (Bridge) is developed using the integrated Oracle development suite, namely, Designer 2000, Developer2000 and of course the Oracle 8 database. This comprehensive use of the tools has provided us will excellent productivity gains, documentation, standardisation and ease of implementation.;Data Load;i-Bridge;?;?;What does i-Bridge do? ;On-line or Off-line;Some of the benefits;campaign management with all forms of comms;Individual record with web related info;Count screen ;Some standard reports showing web Vs other med