电子商务盈利模式的研究-结课论文文献.docVIP

结 课 论 文 电子商务概论 摘 要 电子商务庞大的市场潜力，吸引了众多的企业和个人投入了电子商务网站的建设和运营中来，电子商务网站盈利能力问题已经成为业内关注的焦点。越来越多的企业都在进行电子商务，在这种情况下，电子商务盈利模式的提出无论是对创业则还是电子商务的守业者来说，都具有重大的指导意义。电子商务盈利模式是在理论和实际的环境下孕育和产生的，是在传统企业经营和运作模式的理论基础上的进一步深化和创新。很多企业通过网络的盈利模式与传统经济的渗透与结合，网络经济的运作本质与规律来寻求获得更多的网络与传统经济的沟通结合点，而这个结合点意味着新的利润增长点，网络盈利模式存在的本质原因在于改变了沟通的方式。通过结合电子国内外电子商务发展现状了解到，影响电子商务网站盈利的相关影响因素包括外部环境、内部环境、信息流、资金流、物流以及网站自身规模，并建立了以上影响因素的数学模型。本文以盈利为中心，以价值创造为基点，通过对电子商务网站盈利能力的半定量分析，给电子商务公司提供一个评价参考的理论基础。分析并归纳出电子商务企业盈利模式的几种不同类别，利用理论和案例分析的方法进行研究。 关键词：电子商务；盈利模式；价值创造； The Subject of Undergraduate Graduation Project (Thesis) of ELU Abstract The huge potential of e-commerce market, attracting a large number of businesses and individuals invested in the construction and operation of e-commerce sites in the past, the profitability of e-commerce sites has become a problem focus of the industry. More and more companies are conducting e-commerce, in this case, the proposed profit model of e-commerce entrepreneurs are still either for e-commerce entrepreneurs, it has great significance. E-commerce revenue model is conceived and produced in the theoretical and practical environment is based on the theory of traditional business and mode of operation on the further deepening and innovation. Many enterprises by combining network penetration and profitability model and the traditional economy, the law of nature and operation of the network economy to seek more communication networks and traditional economic integration point, and this point means that the new combined profit growth point, the network the reason is essentially the profit model is to change the existing way of communicating. By combining the status of e- commerce development at home and abroad understand the impact of e-commerce sites, including earnings -related factors external environment, internal environment, information flow, capital flow and logistics as well as the size of the site itself, and a mathematical model of the above factors. In this paper, profit cente