广东欧派家居集团渠道管理研究毕业论文精选.docVIP

广东欧派家居集团渠道管理研究 摘要 社会不断地更新换代，互联网的出现和普及不断冲击着传统行业，无论什么行业，渠道都是它整个经营过程中难以忽视的环节。现在，各种行业的渠道也在不断地进行改革和创新，线上渠道和线下渠道的矛盾，传统经销商和网络经销商的对峙，所有的企业都在进行着新一轮的渠道战争。家居是典型的传统行业，它的渠道建设与管理还在沿用以前的经验，虽然受到互联网的冲击，但相对其他行业来说，这种冲击要小的多，因为在互联网上难以实现消费者的用户体验，尤其是家居行业中的非标定制化行业。 广东欧派家居集团是中国最大的非标定制化家居生产企业，多年来一直处于行业的领先地位，这样的地位是与它的渠道管理密不可分的，本文对欧派集团渠道管理策略进行研究，从欧派的渠道建设方面研究非标定制化家居产品公司渠道建设的不同，从欧派集团对渠道管理策略方面来研究欧派成功的渠道管理策略之处。从欧派集团现有的渠道管理策略中发现其存在的问题并针对问题提出相应的改进策略。 关键词　渠道管理 非标定制化 代理商模式  Guangdong Oppein Home Group Channel Management Research Abstract Society constantly upgrading, the emergence and popularity of the Internet continue to impact on traditional industries.Channels is an inconvenient part of the entire business process.Currently, the channel is also a variety of industries continue to carry out reform and innovation.Contradiction of online and offline channels,traditional network of dealers and distributors of confrontation,all businesses are engaging in a new round of war. Household is typical of traditional trades, he still follows its previous experience in construction and management.Despite the impact of the Internet, compared with other industries, the impact of much smaller.Because the Internet is difficult to achieve the user experience of consumers, particularly non-standard custom home industry. Guangdong Oppein Home Group is Chinas largest non-standard custom manufacturer.Over the years, Oppein has been a leader of the industry, which is closely related to its channel management.It is how the use of channel management model?In this particular social environment, Oppein channel management is how to run?What is the future direction?This is not only for Oppein group is critical for the entire non-standard custom home industry have a profound impact.As an industry leader, Oppein channel management model has been the experience of other enterprises.The article is in Guangdong Oppein Home Group in non-standard custom home industry channel management.In order to explore this industry h