[经管营销]店铺精细化管理.ppt

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[经管营销]店铺精细化管理

Free Template from * 《物》货品方面 主推‘高单价’的货品,调整陈列 故意打乱货品陈列,吸引顾客入店 …… 物 追目标方法 Free Template from * 《法》方法方面 利用促销、推广 将‘金额目标’变成‘件数目标’,令员工认为可以达成目标,增强信心 可将‘繁忙时段目标’调高,员工比较容易接受,有信心完成 先将目标调整到同事们接受的范围,例如当日目标的90%,增强其信心, 达成后再恢复原目标 善用激励活动 法 追目标方法 Free Template from * 《环》环境方面 观察主要客流类型,根据类型进行橱窗陈列, 例如:多数是学生,则挂适合学生的货品,如为上班族,则挂‘健身衣’等 适合其的货品,如下雨或刮风,则陈列一些风衣等货品 环 追目标方法 * “打人”游戏 采访被打人——什么时候开心?(掌声)什么时候不开心?(被打) 点评: ——有目标,会带来成就感(喜欢打游戏,过关即目标、开心即有成就感); ——有沟通; ——有批评、指导、鼓励; * Marketing Vision and Core Beliefs Experience and intuition combine with fiscal responsibility to deliver breakthrough returns. We use experience and intuition to create big breakthrough ideas; we qualify, measure and account for all spending. We use fast-cycle pre-market or in-market learning to qualify ideas which fall outside our experience base and involve significant investment. ? ?We constantly learn from our experience, competition, the industry and the world around us and use that learning to further strengthen our marketing plans. ? ?Experimentation with new approaches is vital to our long-term success; however, we must keep our spending in line with our learning. Marketing that sets consumer hearts on fire. Do you think that sound a little too ambitious for a FMCG company? Make no mistake: we in the marketing business are in the midst of revolutionary change. Consumers are now in control. They have gone from passive targets to a force that demands choice beyond our offerings of performance, quality and value. Ready to ignore or reject whatever’s “not for me.” And ready to embrace a Brand that deeply understands them and offers them genuine solutions. In the face of this revolution, we have no choice but to lead. Our core beliefs demand it. Our desire to be the world’s greatest marketers requires it. It is up to us to combine our years of expertise with our innovative capacity to win this revolution. Not by throwing out time-tested ways, but by embracing the

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