我国商用汽车出口经验与启示.ppt.ppt

6、商用车出口的启示 Inspiration from exporting commercial vehicle （1）产品的质量至关重要； The most important thing is the products’ quality. （2）海外服务保障体系要完善； The overseas’ service ensure system should be completed. （3）服务提升要在便利性和及时性上； The service should be advanced in convenience and timeliness. （4）配件供应要充分； The spare parts should be adequate. （5）积极应对贸易保护主义措施 To actively respond to protectionist measures 自国际金融危机后，各国为保护本国汽车产业，增加贸易保护政策；部分国家为了进一步发展本国汽车工业，也出台了一些贸易限制措施。各企业根据自身情况，应该积极应对这些问题，同时也提升自已企业和产品的品质。 Since international financial crisis, to protect their national automobile industry, increased trade protection policies, Some countries in order to further developing automobile industry, also introduced some trade restrictions. The enterprise according to their circumstance, should actively respond to these problems, and also from enterprises and the quality of the products. （6）突破贸易壁垒，探索多种出口方式。 Breakthrough of export trade barriers, and explore lots of ways for export. 继续做好产品认证工作，突破技术贸易壁垒。 Continue to ensure the product certification, and breakthrough technology trade barriers. 实现产品本土化生产，规避贸易保护政策： To realize product localization production, and Avoid trade protection policies: 择机实施CKD/SKD组装； Find the opportunity for implementation of CKD assembly; 加快产品本土化生产。 Speed up product localization production. 从单纯依靠产品出口，向产品出口、技术和资本输出相结合的方式转变，拓展商用车出口企业利润增长点。 From solely relied on exporting products to the combination of exporting products, technology and capital output, expand the profit growth of exporting commercial vehicle enterprise. （7）全方位打造国际商用车品牌，提升民族品牌国际竞争力。 Makes the international commercial vehicle brand, and enhances international competitiveness of the national brand international competitiveness. 目前，除个别市场外，中国商用车品牌在各出口市场的认知度不高，品牌国际竞争力不强。应利用一切可用资源，提高品牌国际知名度，增强民族品牌国际竞争力。 At present, except several markets, commercial vehicle brand of China isn’t well kno