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Company background Masnah Jaya Enterprise is a local business in Labuan.Masnah Jaya Enterprise is making spicy homemade potato chips.Masnah Jaya Enterprise located at Lorong 3 Jalan Sungai Pagar,Labuan.Masnah Jaya Enterprise produce her product around Labuan in shop, school and small supermarket. Masnah Jaya Enterprise use traditional method to making spicy potato chips by hand not machine.In one week 3 times Masnah Jaya Enterprise making spicy potato chips and sell it in around Labuan. It depends on demand of customers.Strengh this company is it used tapioca or ‘ubimentega’is main ingredients for making spicy potato chips.Masnah Jaya Enterprise get support from Peladang organization to produce and packaging their product. In one day Masnah Jaya Enterprise can produce 150 pack spicy potato chips. The price for one pack spicy potato chips is RM 1.20 per each .Masnah Jaya Enterprise hope that their product can get demand from customers and can produce their product around Labuan and out of Labuan.Executive Summary Masnah Jaya Enterprise is a local business in Labuan.Masnah Jaya Enterprise is making spicy homemade potato chips. This company is own company and get support from family to produce this product.Masnah Jaya Enterprise produces this product around Labuan in shop, school and small market. In one week 3 times Masnah Jaya Enterprise making spicy potato chips and selling it in around Labuan. It depends on demand of customers.Masnah Jaya Enterprise have problem to get high demand from customers and produce this product in large scale around Labuan because this company have problem in marketing strategy to promote this product. Situation analysisMasnah Jaya Enterprise hasfive years experience to making spicy potato chips.Masnah Jaya Enterprise has a problem in marketing strategy especially to promote their product in Labuan.Masnah Jaya Enterprise offers of high quality to making spicy potato chips. The basic market need is high quality spicy homemade potato chi