第一章-进出口贸易的基本业务程序.pptVIP

第一章 进出口贸易的基本业务程序 第一节 出口贸易的基本业务程序 出口贸易基本业务程序一般分为三个阶段： 交易前准备阶段 贸易磋商和订立合同阶段 履行合同阶段 一、出口前交易准备 1、对国际市场调查研究 目的： where, when, how, whom, which price 2、制订出口商品经营方案或价格方案 制订原则：可行、具体、效益、灵活 3、落实货源 自营出口企业 外商在华投资企业 专业外贸公司 4、经贸洽谈人员的选择 人员： 品行端正、业务娴熟、思维敏捷、有胆识、有勇气、有耐心、有智谋 团队： 政策水平高、专业结构合理、团结和谐、一致对外、当机立断 5、广告宣传和注册商标 6、选定客户与之建立业务关系 选定资信良好、经营能力较强、对我友好的客户，通过采取主动发函、发电和参观访问等方式进行初步联系，并与之建立业务关系。 建立业务关系的信函一般包括: 说明信息来源 to explain the sources of the information ＊We learned from the Chamber of Commerce of China that you are interested in Chinese handicraft. ＊We have obtained your name and address from the Internet. ＊Our market survey showed that you are the largest importer of color TV sets in Arab. 言明去函目的 to make clear your goal ＊In order to expand our products into South America, we are writing to you to seek cooperate possibilities. ＊We wish to express our desire to enter into business relationship with you. ＊We are writing to you to establish long-term trade relations with you. 本公司概述 Self-introduction 介绍本公司性质、业务范围、宗旨等以及自身优势 ＊Located in Changzhou，Jiangsu Province, we take the advantage to set up our solidified production basis in coastal and inland areas. ＊We are a leading company with many year’s experience in machinery export business. ＊We enjoy a good reputation internationally in the circle of textile. ＊We have our principle as “Clients’ needs come first”. ＊A credible sales network has been set up and we have our regular clients from over 100 countries and regions. ＊be among the Top 500 产品介绍 Introduction of products 较明确对方需求时选取某一产品，进行具体推荐性介绍 ＊Art No. 6 is our newly launched one with superb quality, fashionable design and competitive price. 不明确对方需求时只就公司经营产品的整体情况，如质量标准、价格水平、目前销路等进行介绍 附上目录、报价单、或另寄样品供对方参考也是公司经常采取的做法 ＊To give you a general idea of our products, we are enclosing our catalogue for your reference. 激励性结尾 Inspiring ending ＊Your comment on our products or any information on your market demand will be really appreciated. ＊we are looking forward to y