【2018年最新整理】清扬ClearChina文案.pptVIP

Clear China IO (Y2009) Opportunity to accelerate trial rate in purchase channel among females by increasing brand awareness and optimizing trial building activities. Change the media buying to be in line with brand’s dual-gender approach (not overly skewed to females) and increase brand awareness in key markets through optimized channel and program selections. Opportunity to fill distribution gap in LS/SS/CVS, bottle distribution gap in B/C/D cities and male range distribution gap (vs. unisex.) Opportunity to accelerate Clear male penetration building through more consistent communication b