中国图书出版行业报告2014.pdfVIP

Book Publishing in China in 2014 Industry Performance Executive Summary The Book Publishing industry is set to generate revenue of $14.6 billion in 2014, up 10.1% from 2013. From 2009 to 2014, revenue has been growing 11.3% per year on average. Profit is relatively high at 17.5% of revenue, and has remained steady over the past few years. The global financial crisis had only a minor impact on this industry; lower growth in 2009 and 2010 stemmed more from an increase in the popularity of online books as a substitute product, and more book piracy. There were few new entrants into the Book Publishing industry over the past five years, as growth was limited by government restrictions on foreign capital investment. Many presses merged into regional groups publishing books across a wide range of fields. This increased industry concentration has led to higher barriers to entry in regional markets. Textbooks account for the largest share of industry revenue. More children in China are receiving higher education, which has boosted demand for this segment. Industry revenue generated from maps, pictures, and other printed articles is relatively small. The Book Publishing industry is forecast to develop steadily in the five years through 2019, with revenue growing at an annualized rate of 8.5% to $21.9 billion in 2019. Presses in the industry will publish a greater number of new books, and the share of bestsellers is expected to increase significantly. In addition, more regulations on copyright protection will contribute to a more standardized market environment. Key External Drivers The key sensitivities affecting the performance of the Book Publishing industry include: Competition from other Industries Increased competition from the electronic publications industry may lead to lower demand for book publishers. Advancements in internet publishing may also decrease demand for printed books. Downstream Demand - Book Stores News Dealers Bookstores are o