Research on Constructing Market Exploring Service Platform for Small and Medium-Sized Enterprises(2006年公共管理国际会议论文).doc

The Research on Constructing Market Exploring Service Platform for Small and Medium-Sized Enterprises 1.ZHENG Xin 2.CUI Yi School of Business Administration, South China University of Technology, P.R.China, 510640 Abstract Because of the furious market competition, the issue of market exploring has become the bottleneck in the development of small and medium-sized enterprises (SMEs). The market exploring depends much on the support of maturate and wholesome service platform established by the government. In such a context, government still has to create the framework for SMEs to become embedded and sustaining in the markets. This paper constructs the framework of market exploring service platform and the mutual relationship, and then probes into the operation of the platform from four aspects as government，the established service committee，the market exploring associations and the intermediary service organizations. Key words Market exploring, Service platform, Small and medium-sized enterprises 1 Introduction In mature market economies, the state is a major factor influencing the nature and pace of SME development, although more through its influence on the external environment in which business activity can develop than through direct support measures of interventions. The construction of the service platform for small and medium-sized enterprises by the state is a system engineering involving many forces. It includes information consulting, market exploring, technical support, talent training etc. Of these factors, market exploring, as an important sector in SMEs’ operation, is the key point to promote the development of SMEs and it is also the pivotal part in the service platform. With the change of the modern science and technology and the establishment of the buyers market, the stresses modern enterprises face are always not the products, but the ability to sell after production. So, the more realistic and potential customer the enterprise owns, the stronge