自考工商导论模拟试题.doc

Simulation Test for Fundamentals of Business Part I: 单选题 1. National Copyright Administration has set a daily _____　of twelve yuan per KTV room in an effort to improve copy right protection. A. loyalty B. royalty C. tax D. duty 2. which of the following is NOT the advantages of partnership A. exclusive use of profits B. Definite legal framework C. better prospects for growth D. improved access to capital and credit 3.for many small businesses, the most sensible approach in setting pricing objectives is ____. A. profit-oriented objectives B. follow-the-leader objectives C. sales-oriented objectives D. management objectives 4. which is the most influential factors when consumers decide on a purchase? A. product B. price C. quality D. brand name 5.pipelines can offer continuous delivery _____ long distance _____low cost regardless of the weather condition A. for, for B. for, at C. over, at D. from, for 6. which of the following types of fixed assets does not have depreciation A. machinery B. land C. buildings D. equipment 7. in order to attract buyers, the issuing company can give preferred stock the following features except _______ A. cumulative feature B. participating features C. the right to vote on corporate matters D. depreciation 8. the major types of advertising media are the following except _____ A. newspaper B. television C. magazine D. virtual stores 9. if the total cost of a store dealing in quartz clocks in a month is 1800 yuan, the purchasing price per clock is 12 yuan, and the selling price is set at 30 yuan, how many clocks does it have to sell to break even? A. 150 B. 60 C. 100 D. 120 10. which of the following is not included in the sales promot