103-106中英文摘要-硕士班餐旅管理系硕士班DepartmentofHoteland.docVIP

餐旅管理系碩士班 Department of Hotel and Restaurant Management—Master Program 必修科目Required Courses 636001 研究方法 3必 黃裕智、1上 本課程主要目的在提供研究所學生對於研究方法基本的瞭解，主要包含五個主題：如何建構研究問題，應用餐旅領域研究文獻，瞭解不同的研究方法，研究設計及方析，提出研究對於業界的應用及學界的貢獻。本課程幫助研究所學生發展及撰寫研究計畫書。 636001 Research Methodology 3 R Y. C. Huang, 1 F This course is to provide graduate students with a basic background in research methods and will cover five broad topics: constructing research questions, utilizing research literature in the files of hospitality and tourism, understanding a variety of basic methods of research, constructing an appropriate design and data analysis protocol, proposing research to determine the practical implications and theoretical contributions. It helps students to develop a research proposal. 636002 數量分析方法 3必 黃靖淑、1下 本課程著重於探討各種數量分析方法的原理、分析步驟、運用時機、及實際軟體操作。由於商管研究使用的數量分析方法繁多，最常使用的三種數量方法：多變量統計、結構方程式模型、及計量經濟與時間序列模型，但考慮餐旅管理學生實際職場所需，本課程無法逐一教授一般商管研究最常使用的三種數量方法，因此，本課程將依照餐旅管理系研究生職場研究實際需求，劃分為「數量方法應用時機與分析目的」、「基礎統計方法」、以及「多變量統計/結構方程式模型」等三個講授主題進行探討。本科目主要目的在使同學知曉：(1)什麼時候該用什麼統計數量方法 、(2)分析結果對於餐旅管理決策，如行銷, 人力資源, 與一般餐旅管理的啟示與運用為何等基本觀念、(3)統計在Excel, SPSS, AMOS軟體上的操作。 636002 Introduction to Quantitative Methods 3 R C. H. Huang, 1 S This course introduces the graduate students to basic methods of empirical inquiry in the social sciences and is to prepare them to analyze hospitality management issues using statistics. The overwhelming majority of studies that test hypotheses, empirically fit models, produce predictions, are based upon some form of quantitative or statistical analysis. This course will provide a basic introduction to statistical methods, multivariable analysis and provide a solid foundation in statistical inference, enabling the students to become a competent producer of basic statistical hospitality research. In addition, the skills acquired will enable the students to become advanced research methodologies. The basic organization concepts of the course are: (1) a general introduction to research methodo