Western Culture, Individualism vs. Collectivism.中西方文化.pptVIP

) * * * Copyright 2010 Copyright 2010 Copyright 2010 Copyright 2010 Copyright 2010 West and East Individualistic VS. Collaborative I am part of my family. I am part of my community. I am part of my country. The goodness of the whole is more important than the individual. My actions directly impact my family and my community. I am special. I am unique. I am me. I am an individual. I am who I am. I am a rational agent. I am responsible for my own action. West and East Cultural neuroscience (culture reflects on different regions of the brain) West Brain, East Brain how deeply culture—the language we speak, the values we absorb—shapes the brain The Asians showed more activity in areas that process figure-ground relations—holistic context Psychologist Nalini Ambady (2009) showed drawings of people in a submissive pose (head down, shoulders hunched) or a dominant one (arms crossed, face forward) to Japanese and Americans. The brains dopamine-fueled reward circuit became most active at the sight of the stance Japanese response to submissive poses while Americans response to dominant poses The Americans showed more activity in regions that recognize objects. West and East Self West and East Individualistic VS. Collaborative Lifestyle Individualistic VS. Collaborative West and East Copyright 2010 * Independence Develop early independence Express yourself Responsible for self Live on one’s own One’s own goals take priority Motivated by own preferences, needs , rights Tasks more important than relationships Cognitive skills independent of social skills Interdependence Learn to depend on others Read nonverbal cues Listen to authority Be responsible for others Personal goals secondary to goals of the group Motivated by the norms of, and duties imposed by, the group Relationships more important than tasks Social and cognitive skills integrated Westby (2009) The Difference Between West and East West and E