微信支付视觉形象指引-微信网页版.PDF

微信支付视觉形象指引 WeChat Pay Visual Identity Guidelines WEDESIGN 2017. 03 前言Preface 该指引旨在规范品牌形象的正确应用，以保证品牌完整性和一致 性。适用对象为：微信事业群各部门、公司其他事业群、业务合作 第三方公司、个人等。该文件由微信事业群基础产品部设计中心品 牌设计组设计和维护。 该品牌形象指引提供标志各场景的应用规范以及示例，各场景设计 请遵循，标志下载请打开： 资源下载 （ WEDESIGN- https://wechat. design/resource）。 This guide is intended to standardize the use of the WeChat brand and ensure the brands integrity and consistency. The guide applies to all departments of the Weixin Business Group ( or WXG, the group responsible for WeChat ), other Tencent business groups, and third-party companies and partners. The brand design guidelines provide specications for using the WeChat brand logo and emblem along with examples for use in dierent situations. To download the brand emblem and design guidelines, go to WEDESIGN at https://wechat.design/ resource. 微信支付视觉形象指引 | 前言 WeChat Pay Visual Identity Guidelines | Preface 01 目录Contents 1. 品牌标志 1. Brand Emblem 1.1 标准品牌标志 04 1.1 Standard Brand Emblem 04 1.2 完整标志 07 1.2 Full Emblem 07 1.3 完整标志组合形式 08 1.3 Emblem Versions 08 1.4 标志图形规范 12 1.4 Standard Symbol Specications 12 1.5 不可侵入范围和最小应用尺寸 13 1.5 Spacing and Minimum Size 13 1.6 标志错误使用示例 19 1.6 Examples of Inappropriate Use 19 1.7 标志标准色 20 1.7 Emblem Standard Colors 20 1.8 标准背景色 22 1.8 Standard Background Colors 22 2. 应用规则