那些号称可以让你提高效率的App其实省不了你多少时间概要.pptx

The universe has exploded with apps. There are over 1 million available for Apple AAPL 0.37% products and for Android devices: rec cipe apps, fitness apps, productivity apps, shopping apps. Many claim they will streamline your life and save that most precious c ommodity: time. 这是一个各类移动应用井喷的世界。面向苹果和安卓(Android)设备的应用已经达到100多万个，包括食谱、健身、办公和购物等各个门类。许多应用声称可以让你的生活变得更简单，并且可以节省你人生最宝贵的财富——时间。 But wil l they? Can they? 但它们是否真的能做到这一点？ “So many people are over-busy and overwhelmed. We’re looking for things outside of ourselves to e ase our burden,” says Ali Davies, a Vancouver-based personal effectiveness coach who works with clients on time management issues. She almost never recommends a productivity app to a client. In fact, she often recommends the opposite, for several reasons. 居住在温 哥华的个人效率顾问埃莉o戴维斯指出：“很多人过于忙碌，不堪重负。我们都在寻找一些自身之外的东西来减轻自己的负担。”戴维斯专门向客户提供时间管理辅导，但她从来不向客户推荐任何一款效率应用，甚至经常建议他们不要使用这些应用。理由如下： First, because there are so many of them, many apps focus on something very specific. “There are no barriers to entry,” says Bob O’Donnell, who studies the technology marketplace as founder and chief analyst of TECHnalysis Research. To make a viable product in a crowded eco -system, a developer “wants to have something unique, that sticks out, that focuses on a very specific issue.” 首先，市面上的效率应用数量太多，很多应 用关注的是非常细分的领域。TECHnalysis Research公司创始人兼首席分析师鲍伯o奥唐奈尔表示：“这个行业没有进入门槛。”为了在已经十分拥挤的应用生态系统中打造一个能够立足的产品，开发者们“往往想要开发一个独特且醒目的东西，所以它往往会关注一个特定 问题。” Since these niches are, well, small, problems that even popular apps attempt to solve may not be huge issues that devour peop le’s time. For instance, if you’re in a hotel in a new city, it’s nice to know there’s a good pizza place nearby. But your hotel c oncierge can tell you that too. A waiter can tell you what entrees other diners have enjoyed. It may be marginally more efficient to look at a shared grocery list compared with calling your spouse to ask if she needs anything, but in most people’s lives, savin g two minutes doesn’t help much. Yo