商务战略期末论文.docVIP

Strategic Planning for Haier - Evaluation Selection Implementation NAME: Shao Xiayu(20085878339) Zhang Yajie(20085878335) Liang Zhanning(20085878087) Yang Zheng( 20085878040) Laing Han( 20085878018) Zhou Weifeng( 20085878271) CLASS: International Trade MAJOR: Business Strategy TO: Will. Zhang DATE: May 27, 2010 Contents Introduction 3 Section 1. Current Strategy Evaluation 4 1.1 The current strategy 4 1.2 Strategy evaluation 4 1.2.1. Suitability 4 1.2.2 Feasibility 5 1.2.3 Acceptability 6 1.3 Risk Assessment 7 1.4 Objective and strategy 9 1.5 Personal Risk Sensitivity Review 10 1.6 A comparison with the major competitor’s strategy 11 a. the current strategy of the major competitor 11 b. the competitive advantages over the company 12 Section 2. Design or select a strategy or strategies for the company and evaluate it. 13 2.1 Corporate strategy 13 2.1.1. A chart of the strategy levels 13 2.1.2 Retreatment strategy 15 2.1.3 Objectives 15 2.1.4 The resource requirement in implementing the corporate strategy 15 2.2 The SBU strategy 16 2.2.1 The growth 16 2.2.2 The direction of growth 20 2.2.3 Diversification 22 2.2.4 Market entry strategy 22 2.2.5 Competitive strategy 23 2.2.6 Evaluate the resource requirements 23 2.3. Functional strategy 26 2.3.1 MARKETING 26 2.3.2 RD 27 2.3.3 OPERATIONS 27 2.3.4 HRM 27 2.3.5 IT/IS 28 2.3.6 FINANCE 28 Section 3. Make a detailed action plan 28 3.1 Stages of strategy implementation 28 3.1.1 The stage 28 3.1.2．Time scale: 28 3.1.3. The objective 29 3.1.4. Significant 29 3.1.5. The key elements of success 29 3.1.6 Risk 30 3.2 the roles and responsibilities of the top managers 30 Conclusion 33 References 34 Appendices 35 Introduction This report is main to explain the Haier’s development, and we make a strategy for future which depends on what we have collected. This report has th