如何阅读英文学术期刊(来自剑桥).ppt

How to Read an Academic Journal Article Why Don’t We Read Journal Articles? Didn’t know we had to Can’t find them on JMU system Too busy Too long Too boring Too difficult Usually unintelligible/don’t make sense Why Should We Read Journal Articles? To gain better knowledge and understanding of the subject To acquire in-depth and current knowledge and understanding of the subject – which we won’t get from general textbooks! To enhance and develop our critical awareness To pass this (and other) module(s) with higher marks To get a better degree class To get a better job How Should We Read Journal Articles? Objective – what do I want/need to know from this article? Technique – having defined your objective, decide precisely what you need to read/make notes on - conceptual articles – read thoroughly and summarise the main points and conclusion - literature reviews – read thoroughly and summarise the main points and conclusion - empirical – original research by the author(s), either quantitative or qualitative Empirically Based Articles Empirically based articles are by far the most common type of article within the management literature Over time, these have become longer, more sophisticated in terms of statistical analysis, and more difficult to understand Therefore, restate your objectives – what do you want/need to know? Empirically Based Articles What is the article about, i.e. what are the authors trying to find out/prove through their research? Read: - the introduction - literature review - research objectives/hypotheses What have the authors actually found out/proved through their research? Read: - findings/results - discussion and conclusions Do NOT spend too much (any?) time on the research methodology and data analysis section Summarise the gist of the article in as few sentences as possible. For example: ‘In their content analysis of prime time UK television advertising, Simcock and Sudbury (2006) showed that consumers over the age of 50 were seriou