7Ps的运用(英文).docVIP

Using the 7 Ps in Your Internet Marketing Plan starbucks 7ps, 7 ps of marketing ppt, 7 ps of education industry , The 7 P’s are very important in Internet marketing and can make a big difference in a successful online business. 1. PRODUCT: You need to be able to assess the market and the customers’ mood to understand if the product you are selling online is really in demand or not? A good product sold at the wrong time or in the wrong place might not sell as much, so you need to be educated in how someone surfing on the Internet will be attracted to buy your product. Appropriate research should be done ahead of time, at our company, Karma Snack, we can conduct marketing research for you through our business intelligence services. We help clients find the right market, demographic, and best time of year for promotion your products, and then help deploy the campaign. 2. PRICE: By assessing what people can spend for some products, analyzing the buying patterns, and knowing the trends you must intelligently set a price that will be attractive enough to the customer and yet bring you profits. If a product is in demand and the current price is not justifying the cost, you can raise it to ensure that the overall sales will bring you profit even if you lost some customers. At Karma Snack, we help clients find the sweet spot for your product’s pricing by testing pricing, discounts, and doing in-depth research on your competition’s bottom-line. The end goal of every campaign is to increase your profitability, which reducing costs, while increasing your market share. 3. PROMOTION: When you are promoting your product on the Internet you need to question whether you are addressing the right target audience. Even if you are getting the target audience to your website, you need to be sure that you speaking the language they understand. This way you can communicate the benefits in a way that they will understand. An effective promotional campaign will mean your advertisements and