宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理a.pptVIP

Rosenthal 2006 The World of Marketing to Pets Pets as the “other children” for many owners We’re treating dogs cats like children The human is making the purchase decision Dogs have gone from the outside doghouse to sleeping in the basement to the main house to the master bedroom Pets become the new American children, spoiled like the kids Later marriage-age couples trying out a pet as a test for children Mainstream publications like GQ TimeOut devoting stories columns to pets pet products Boomers now buying pets thanks to products like timer-driven feeding water devices Fill the void of