电子商务背景下生鲜农产品冷链物流发展研究.docxVIP

学年论文论文题目电子商务背景下生鲜农产品冷链物流发展研究Thesis TopicResearch on the development of cold chain logistics of fresh agricultural products in the context of electronic commerce学生姓名王晓静所在院系经济管理学院工商管理系专业班级物流管理1301学号2013004269导师姓名袁艳红2016年6月23日电子商务背景下生鲜农产品冷链物流发展研究王晓静（经济管理学院工商管理系物流1301班山西省晋中市 030600）【摘要】随着社会经济的发展，互联网时代也随之而来，电子商务逐渐渗透到现代企业的生产与经营中，呈现出迅猛的发展趋势。随着人民生活水平的提高，人们对生鲜农产品的数量需求增加，对其品质的要求越来越高，生鲜农产品也进入电商领域，而其本身的生物化学特性致使常温下进行物流配送极易腐烂变质，影响新鲜度甚至消费者的健康与安全，因此生鲜农产品对物流配送客观上有更高的要求，冷链物流也越来越受到人们的关注。然而，在电子商务背景下，我国生鲜农产品电商平台发展速度缓慢，其最大的瓶颈就是冷链物流。如何保证电子商务与实体物流的无缝对接,是业界所关心的重要问题。本文通过对生鲜农产品物流的特点、生鲜农产品冷链物流发展现状进行分析，找出生鲜农产品冷链物流存在的问题,并提出相应的对策。【关键词】电子商务生鲜农产品冷链物流Research on the development of cold chain logistics of fresh agricultural products in the context of electronic commerceWang Xiaojing(College of Economy Management, Department of Business Administration, Logistics Management Professional,Class2013-1,Shanxi Province,Jinzhong,030600）Abstract：Along with the economic and social development, also comes with the age of the Internet, e-commerce gradually infiltrated into the modern enterprise production and management, showing a trend of rapid development. Along with the improvement of peoples living standard, increase the quantity demand of fresh agricultural products, increasingly high demand on the quality, fresh agricultural products also entered electricity supplier in the field, and its biological and chemical properties of resulting in under normal temperature logistics distribution is extremely easy to rot, effect of fresh and consumer health and safety, so fresh agricultural products on the objective of logistics and distribution have higher requirements, cold chain logistics attracts more and more peoples attention. However, in the electric Under the background of sub business, Chinas agricultural products business platform development speed is slow, the biggest bottleneck is the cold chain logistics. How to ensure the seamless connection of e-commerce and physical logistics, is an important issue o