mass media大众传媒演讲精编.ppt

thank you! Mass Media Nowadays, new media have become a significant element in everyday life. With the development of the global network and information technology, mass media unquestionably influence every dimension of people’s lives. the changes and developments newspaper magazines In China, during the late Han dynasty, early government-produced news sheets, called dibao, were circulated among court officials. It is until the 16st century that we today considered newspaper publications appeared. The Gentlemans Magazine, first published in 1731, in London, is considered to have been the first general-interest magazine. Edward Cave The late 1800s, publishers were no longer just selling reading materia. They were selling readers to advertisers. Newspapers and popular magazines attracted advertisers eager to reach a national audience for their products. Today, with the development of computer technology, magazines and newspapers have to face a lot of competitions not only from network, but specialized media, including personalized web services, local cable programming, interactive television, special-interest publications, catalogs and other direct-mail initiatives. radio The beginning of regular commercially licensed sound broadcasting in the United States in 1920 ended the print monopoly over the media and opened the doors to the more immediate and pervasive electronic media. By 1928, the United States had three national radio networks - two owned by NBC (the National Broadcasting Company), and one by CBS (the Columbia Broadcasting System). President Franklin Roosevelt recognized the potential of radio to reach the American public, and during his four terms (1933-1945), his radio fireside chats informed the nation on the progress of policies to counter the Depression and on developments during World War II. FM radio, aided by the invention of ever smaller portable radios and inexpensive Walkman headsets, dominates music programs, while AM has shifted to talk a