我们欢迎中国人到哥本哈根.pdf

我们欢迎中国人到哥本哈根 We welcome our Chinese guest to Copenhagen Page 1 22 November, 2017 A glance at how CPH work… 1.Attracting Chinese carriers 2.Examples of Services to Chinese pax 3.How we include relevant elements in our non-aero retail offering Page 2 22 November, 2017 Attracting Chinese Travelers – CPH Route Development  Patience is a virtue  especially when it comes to route development with Chinese carriers  Continued effort to attract Working with Chinese Airlines as well as Indirect carriers bringing in Chinese passengers  Engaging with Chinese Tour Operators to create pull- effect with airlines  Analysis - Making relevant data available, pitching opportunities to Chinese airlines Attracting Chinese Travellers – CPH Route Development  Long time effort.. Really long time  Business cases to airlines  focusing on Yield, Load Factor, Network and Feed “Behind Beyond”, Catchment etc.  Individual head quarter visits, Top-to-Top meetings and CEO visits  Global Connected – Destination Marketing Support  Local support to Airport work A glance at how CPH work… 1.Attracting Chinese carriers 2.Examples of Services to Chinese pax 3.How we include relevant elements in our ´non-aero retail offering Page 5 22 November, 2017 Chinese touch points – through the costumer journey  Extra awareness and flyer  Category Mix in shopping center hand-out by green teamers – fast passage through security  Personal shopping service.  Chinese App  VIP Shopping Card.  Presence on Dianping (Chinese SoMe platform)  Chinese language signage at