Strategy Maps Converting Intangible Assets Into Tangible Outcomes Summary 1 KaplanNorton战略地图将无形资产转化为有形结果摘要.pdfVIP

STRATEGY MAPS Converting Intangible Assets Into Tangible Outcomes ROBERT S. KAPLAN and DAVID P. NORTON ROBERT KAPLAN is the professor of leadership development at Harvard Business School. He is also chairman of the Balanced Scorecard Collaborative. Dr. Kaplan is a business consultant, public speaker, researcher and teacher as well as the author of more than 120 published articles or papers and eleven books. This is the third book Dr. Kaplan and Dr. Norton have written, the previous titles being The Balanced Scorecard and The Strate