国美电器发展电子商务战略规划毕业论文（设计）.doc

国美电器发展电子商务战略规划 国美电器----发展电子商务战略规划 目录 一、国美电器背景分析·································3 二、国美电器发展电子商务的外部环境分析、竞争性分析··········4 2.1国美电器发展电子商务的外部环境（PEST）分析············4 2.2行业的竞争性分析·······························7 三、国美电器网上商城·································9 3.1国美电器网上商城基本框架和功能结构····················9 3.2国美电器网上商