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Conducting Focus Groups API Survey Training June 15, 2006 Mia Robillos Rainbow Research Focus Group Facilitator Job Summary Lead a discussion with a group of 8-12 people for a period of one-and-a-half to two hours. Move the discussion along and ensure that all questions/topics are covered in the time allotted Break the ice by creating a comfortable environment for the free exchange of opinions. Encourage participation so that everyone that chooses to contribute has an opportunity to be heard and that no one individual dominates the discussion Focus Group Facilitator Specific Responsibilities Attend to participants personal needs and comfort Spell out the purpose of the group and ground rules for participation Dispel tension and discomfort - Break the ice” Follow the interview guide and get as far through the agenda as possible Keep the discussion balanced Use open-ended questions to probe more deeply and draw people out Wrap up the meeting Debrief with the recorder at meetings end to review key points and impressions Focus Group Facilitator Desired Qualities Genuinely interested in others and their perspectives Enjoys conversation Flexible; comfortable in departing from the script and going with the flow of conversation Sense of humor Comfort with disagreement argumentation Focus Group Recorder/Notetaker Job Summary Record the discussion with a group of 8-12 people for a period of one-and-a-half to two hours. Capture the conversation by taking detailed notes. On some occasions, and if the group agrees, capture the conversation by audio taping or video taping the group discussion Focus Group Recorder/Notetaker Specific Responsibilities Take accurate detailed notes of discussion Write down quotes that seem particularly meaningful Make note of gestures, expressions, noises or other signs of agreement or disagreement If discussion will be taped, secure active agreement from each group member If using recorder, make sure everything’s working, e.g., batteries, AC c