【精品资料最新版】ebay排名优化.doc

1.What is Best Match??(什么是Best Match？)Best Match is a way of ordering items that shows?buyers the most relevant listings first, based on what theyve gone on to buy after searching for similar items in the past. Factors such as recent sales/popularity of multi-quantity items, relevance of keywords in the item title, value and Detailed Seller Rating (DSR) scores all have a bearing on where listings will feature in the search results. Best Match是一种排序的规则，此规则基于买家之前的购物喜好为买家提供搜索时最相关的产品。影响排序的因素包括：最近的销售/流行度，标题中相关的关键字，价格和Detailed Seller Rating (DSR)分数等都会影响搜索结果。 2.Why Best Match??(为什么要用Best Match？)Displaying items based on the end time of the listing (time: ending soonest) isnt always the most useful way of sorting search results. Buyers are interested in good value listings from trusted sellers more than when listings end – especially so for fixed price items, which can be bought at any time. 根据物品结束时间(ending soonest)并不一定是最有效的搜索结果排序方式。买家更偏喜有价值的物品和值得信赖的卖家-尤其是对“一口价”的物品，因为买家可以在任何时间购买这类物品。 3.Whats the difference between the way Buy It Now and auction items are sorted in search results??(在搜索结果中一口价和拍卖格式的排序有什么区别？)Buy It Now (or fixed-price) items are sorted based on recent sales history – how many have sold from a multi-quantity listing - as well as, relevance of keywords in the title, value, and DSR scores. We sort Items in the auction format based on time: ending soonest and DSR scores (items demoted if any DSR is lower than 4.4). 一口价(或固定价格)的排序是根据最近的销售记录(物品售出数量)、相关的标题关键字、价格和DSR分数决定的。拍卖格式是基于时间排序：即将结束和DSR分数（任何一项DSR低于4.4将被降低排序）。 4.What can I do to get my?listings to appear at the top of search results??(如何能让我的物品在搜索结果中更靠前？)We calculate Best Match based on a number of factors. The following is relevant for Buy It Now listings ? Number of recent sales: The more sales that are made from a multi-quantity listing, the higher that listing appears in search results. ? Keyword relevance: This is based on the items that buyers clicked on and bought when doing the same search in t