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2005年江苏省普通高校“专转本”统一考试
大学英语
第I卷(共100分)
Part I Reading Comprehension (共40分)
Read the passage and answer the questions. Then mark your answer on the Answer Sheet.
Passage 1
Questions 1 to 5 are based on the following passage:
Human feelings are affected by color unconsciously. Manufactures have discovered by trial and error that sugar sells badly in green wrappings, that blue foods are considered by consumers as tasteless, and that cosmetics should never be packaged in brown。These discoveries have grown into a whole discipline of color psychology. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a key color in association with energy. For primitive men, activity during the day time meant hunting and attacking, in which he soon saw red, the color of blood and hunting and fire. So it was natural that green, the complementary color to red, should be associated with passive defense. Experiments have shown that colors also have a direct psychological effect. People when exposed to bright red, show an increase in breathing rate, heart beat and blood pressure. Red is exciting. Similar exposure to pure have exactly the opposite effect, because it is a calming color. Because red has an implication of excitement, it is chosen as the signal for danger. Some analyses show that a vivid yellow can produce a more basic state of alarm. So fire engines and ambulances in some advanced countries are now rushing around in bright yellow colors that stop traffic dead.
1、If people are exposed to red, which of the following statements does NOT happen?
A、They feel afraid. B、They breathe faster.
C、Their blood pressure rise. D、Their hearts heat faster.
2、Manufacturers have discovered the secret of colors in making .
A、by experimenting with different colors
B、by developing the discipline of color psychology
C、by trying not to make mistakes
D、by accumulating their various experiences
3、Which
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