Test Bank Sample for Strategic Management and Competitive Advantage Concepts by Jay B. Barney William S. Hesterly 4e文档.doc

1 What Is Strategy and the Strategic Management Process? GETTING TO KNOW YOUR STUDENTS Chapter 1 and the accompanying class session will set the tone for the course. As such, this class session should be viewed as a bit of a sales job. Students that have spent time in the functional disciplines (finance, accounting, marketing, operations, etc.) sometimes view strategy as a fuzzy or touchy-feely class that is somehow less important than their functional discipline classes. Students also tend to view strategy as something that will matter 20 years down the road, but not in the immediate future. This is your opportunity to disabuse them of these ideas. This session can change minds and develop an enthusiasm among students that will lead to an enjoyable, informative semester for everyone involved. We have found that a brief discussion aimed at establishing shared expectations and a convincing story will usually win over any skeptics in the class. More than once we have had students approach us after this first day and say, “Wow! This class is going to be so different and so much better than we expected.” The Teaching Points section below and the example that follows offer some helpful suggestions. ? Teaching Points ? Ask students what they have heard about your strategy class? ? Ask students what they expect to learn about in your class? ? Students will often connect strategy with sports, war, and/or chess. ? Explain that strategy in the game of chess is all about positioning your own pieces to gain advantage. The most advantageous positioning depends on the current positioning of your own pieces, the current positioning of your opponent’s pieces, the expected future positioning of your opponent’s pieces, and the desired future positioning of your own pieces. Therefore, one needs to understand the implications of current positioning and have an idea of what positioning the opponent is likely to adopt in the future. ? Explain to students that managing