Test Bank Sample for Strategic Management and Competitive Advantage Concepts by Jay B. Barney William S. Hesterly 4e文档.docVIP

1 What Is Strategy and the Strategic Management Process? GETTING TO KNOW YOUR STUDENTS Chapter 1 and the accompanying class session will set the tone for the course. As such, this class session should be viewed as a bit of a sales job. Students that have spent time in the functional disciplines (finance, accounting, marketing, operations, etc.) sometimes view strategy as a fuzzy or touchy-feely class that is somehow less important than their functional discipline classes. Students also tend to view strategy as something that will matter 20 years down the road, but not in the immediate futur