外文文献乡村旅游原文 Factors for success in rural tourism development.pdf

JOURNAL OF TRAVEL RESEARCHNOVEMBER 2001 Factors for Success in Rural Tourism Development SUZANNE WILSON, DANIEL R. FESENMAIER, JULIE FESENMAIER, AND JOHN C. VAN ES Since the 1970s, economic restructurin gand the farm cri- distinct cultural, historic, ethnic, and geographic character- sis have reduced rural communities’ economic opportuni- istics (Edgell and Harbaugh 1993). Rural tourism also is less ties. These changes have limited rural communities’ eco- costly and easier to establish than other rural economic nomic development options, makin golder development development strategies such as manufacturing. Rural tour- strategies less viable and forcin gmany to look for nontradi- ism can be developed locally with participation from local tional ways to sustain themselves. One of the most popular government and small businesses, and its development is not nontraditional rural development strategies has been tour- necessarily dependent on outside firms or companies. ism and its associated entrepreneurship opportunities be- Although tourism can be expensive to develop in certain cause of tourism’s ability to brin gin dollars and to generate cases (e.g., large resort areas) or can involve large firms and jobs and support retail growth. The purpose of this study was chains, rural tourism can be developed with relatively little to identify and examine those factors that have helped rural investment credit, training, and capital. Hence, rural tourism communities successfully develop tourism and its entrepre-