以需求驱动的供应链-Oracle.PDF

Insert Picture Here 甲骨文消费品行业解决方案 Oracle China 祝立峰 2011-10-21 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. © 2011 Oracle Corporation – Proprietary and Confidential 2 提纲 • 甲骨文在消费品行业的认知 • 甲骨文在消费品行业提供的解决方案特点 • QA © 2011 Oracle Corporation – Proprietary and Confidential 3 提纲 • 甲骨文在消费品行业的认知 • 甲骨文在消费品行业提供的解决方案特点 • QA © 2011 Oracle Corporation – Proprietary and Confidential 4 Oracle公司在消费品行业的成就 91 of the top 100 消费品行业用户 使用Oracle应用软件 77 of the top 100消费品行业用户 使用Oracle中间件 92 of the top 100消费品行业用户 使用Oracle数据库 100 of the top 100消费品行业用户 选择Oracle软件作为应用/技术平台 © 2011 Oracle Corporation – Proprietary and Confidential 5 消费品行业的挑战和趋势的价值链分析 原料和能源成本 需求预测约束 法律法规约束 创新 复杂供应链 自有品牌的扩大 产品安全 可持续发展 商业利润 B2C “直接接触消费者” 全球化拓展 社会化营销 © 2011 Oracle Corporation – Proprietary and Confidential