全球电子商务趋势.pptVIP

* Source: Best Buy, Shopkick, and ScanLife iPhone applications Source: A’s APP (/gp/feature.html?ie=UTF8docId=1000291661) * Source: Felica (/Products/felica/) * Source: Image found at (/2010/06/the-impact-of-virtual-reality-how-department-stores-are-responding-to-their-online-only-competitors/) * All external uses of this deliverable are subject to Forresters prior approval. This is consistent with our Citation Policy which can be found on Forresters Web site, * Source: (/) * Source: Buysight Solutions (/solutions/solutions.html) * * Source: (/) * Source: Gap () and (/default.aspx?r=2) * * Daily dashboards (here, PowerReviews) can provide insights into what products may be trending well (or not). BuySight is a behavioral targeting vendor that uses millions of data points from other sites to improve landing pages and display advertising. A little known data point from the past It’s a complex landscape, but this could be the future of interactive marketing Trends in eCommerce Multichannel growth Amazon continuing to take share from big box; new revenue models “Anti-social” behavior Manufacturers direct-to-consumer activity Mobile growth Seasonality of eCommerce More video and high-touch customer service Simplicity in eCommerce site execution Testing, personalization and continued improvement Globalization eCommerce has no borders Source: Forrester Research World Online Population Forecast, 2010 To 2014 (Global) This is increasingly common Questions? Sucharita Mulpuru smulpuru@ Twitter: @smulpuru * * * * * * Source: Walmart’s web site () * Mygofer’s website (/shc/s/mgh_10175_27151) * Take out grocery and most sales are online Source: Walmart’s website () and Serchandise web site (/) * Source: CNBC (/) and B (/toc/marketplace_buyers_guide/65545.html) * Source: (/walmart) Source: H (/) * Source: (/) Source: A (/) * Source: EarchWatch Institute (/) * Source: ASOS.com on Twitter (/asos/) * Source: (/) * * *Note: Young, fewer than four years in operation