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Haier Brand 2012 Annual PR Communication— The Olympics Games Haier Group Brand Operation 2012. 2 1- Haier Annual PR Theme Interpretation 1.1 PR Theme Interpretation 1.2 PR Framework 2- The Olympics Campaign 2.1 Overall Course of The Olympics Campaign 2.2 Interpretation of the Olympics Theme and Task Design 2.3 Landing Execution of the Olympics Campaign (in China) 3- Haier’s Olympics Website Operation 3.1 The Rhythm of the Olympics Website Operation 3.2 Collect Interactive Contents for the Olympics Website 4- Overseas Interaction Needs Contents 1.1Haier PR Communication Theme Brand DNA Analysis Thorough Solutions Customers First Innovation Sustainable Brand Belief Brand VisionVisual Stimulation From the World to Home, From Us to the Environment The gradual integration of the concepts of Globalization, Life and Eco-Friendliness The simultaneous advance of Technology, Modernity and Quality 1.1Haier PR Communication Theme Brand DNA Analysis Global Quality 世界级品质 Accessible Convenience 触手可及的便利体验 Eco-Friendly Technology 绿色健康Technology DNA Its essence is “Connection”. Haier’s connection to the world and our homes can Create for everyone a seamless connection to a life of global quality Bring accessible convenience to people’s life And achieve a healthy life through eco-friendly and innovative technologies 1.1Haier PR Communication Theme Brand Slogan Interpretation One World, One Home Haier is “Connected” with the world and home through？ Inspiration 1.1Haier PR Communication Theme Brand Slogan Interpretation One World, One Home Haier PR Communication Theme Brand DNA Analysis Global Inspiration，Joyful Life Haier @ Inspired 1.1Haier PR Communication Theme PR Communication Theme One World, One Home Haier Brand Theme: Global Inspiration，Joyful Life Haier 2012 Communication Theme: Connect the world and home through “Inspiration” and also use “Inspiration” as the keyword in the brand’s communication to maintain the continuity
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